It seems 2010 South Africa will be played out against a backdrop of continuing regulatory flux, at least from a gambling perspective. Which countries look set to open their market in time for World Cup wagers? France, South Africa, India?
This session will:

• The current state of play- an analysis of the sports betting landscape
• Will France, South Africa and India open their doors for World Cup Wagers?
• Likely restrictions around the EU in taking bets for EU licensees
• Prognosis for future sports betting licences and access to markets in the EU
• Help with scenario modelling- how the industry might look going forward

As a company you must ensure internal departments fully understand the complexities of Rights Issues when working on a project as intricate as South Africa 2010. Failing to know the correct usage of image, club and logo rights, the confusion that surrounds live streaming and broadcast rights and the implications of the new French-backed 'RIGHT TO BET' proposal could easily land you with a red card, creating a major setback to your business strategy in the run up to the big event.

This session will guide you through the do's and don'ts of the rights conundrum and equip you with the knowledge to keep you out of trouble.
Areas of discussion include:

• FIFA- a guide to their tournament marketing rights
• Image, broadcast and club rights
• Right to Bet- is it coming our way?

Raising profile and capturing audience attention can be a gruelling task in today's evolving networks of communication. In the current climate, how can you ensure your brand in the right place at the right time to win over new clients and out play your competitors.

As it can be difficult to gauge ROI on any advertising or sponsorship spend, it's crucial to back the investments that will acquire World Cup clients in the short term whilst converting them into loyal customers in the long term. This session will look at:

• Current International Advertising laws - regulatory update
• Identifying brand leaders and understanding the competitive environment
• Adapting your message to suit medium and market

• Ways to grow your brand and maximise exposure to increase customer loyalty in local markets
• How can the club and national league benefit?

It is a widely held belief that the operator offering the best customer experience with the most diverse channels of delivery will win out – but what is a million dollar idea?

During this session we will find out how to deliver an enhanced client experience and create a niche with pioneering content ideas.

• Monetising the gaming generation- how SEGA have pioneered the hybrid
• What products and services really differentiate the offerings between operators
• Creating killer content to attract a greater number of visitors without distraction regular bettors
• Creating a social network to build a gambling community
• New decade, new tools for client acquisition and retention

Understand how this system will help instill integrity and stop corruption in Sports Betting in the future

For the closing session we will bring together Government Officials, Sports Governing Bodies, to talk openly on how they view the future of sports betting in Europe, the Right To Bet and what they can do to promote a mutually beneficial and harmonious relationships in the run up to the South Africa 2010 World Cup. If an accord is reached could it pave the way to a more productive relationship between operators, governments and government bodies and ultimately a multi-lateral consensus on the future of sports betting in Europe?